essentially east

Essentially East is an apparel company my Partner and I launched this past Spring. Our mission is to get New York back on its feet by giving 10% of our proceeds to organizations that have been affected by Covid.

My main focus while launching the company was the creative direction. I created and designed the logo, website, digital/printed material, and more. Our design goal is to keep everything cohesive across all social channels. Essentially East will be ongoing with more design elements coming soon.

Essentially East Website